Legal Protection for Consumers in Electronic Commerce Bussiness Transaction

(Perspective of Government Regulation Number 74 of 2012 Regarding Consumer Protection)

Abstract

Business transactions involve interactions between two parties, namely sellers and consumers. Consumers are considered very vulnerable in business transactions, especially in terms of the quality of the product or service provided by the seller. Therefore, legal protection for consumers is very important in business transactions. This research uses a qualitative descriptive method by collecting data through literature studies, by reading and analyzing laws and regulations and journals related to legal protection for consumers in business transactions. The research results show that Law Number 8 of 1999 concerning Consumer Protection provides legal protection for consumers in business transactions, such as the ability to receive accurate and correct details regarding the products or services obtained, the right to choose the desired product or service, and the right to to obtain a refund if the product or service provided does not match what was promised. Apart from that, Government Regulation Number 74 of 2012 concerning Consumer Protection in Electronic Commerce also provides legal protection for consumers in business transactions carried out online. However, there are still many problems in legal protection for consumers in online business transactions in Indonesia, such as weak law enforcement against parties who violate consumer rights and lack of consumer awareness of their rights in electronic business transactions.