Implementation of the Consumer Protection Act in E-Commerce Transactions

Abstract

Online businesses that are growing very fast are influenced by one of these internet technologies known as ecommerce. Shopping on the Internet is a form of business that has its own characteristics, namely business that crosses national borders, sellers and buyers do not meet, the media used is the internet. On the one hand, this condition brings many benefits to consumers, because they have many choices to obtain goods and services, but on the other hand, violations of consumer rights are very risky because of the unique characteristics of electronic commerce. Therefore, legal protection for consumers in electronic commerce is needed. Consumer legal protection is regulated in Consumer Protection Act No. 8 of 1999. This law is expected to provide legal certainty to consumers in electronic commerce. The research method used was normative legal descriptive research, data collection was carried out through document research and library research, data analysis was carried out qualitatively through deductive logical thinking research. The approach used in this study is a normative legal approach. The result of legal arrangements for e-commerce is to create the level of certainty needed in transactions and protect consumers in e-commerce to support the growth of the digital economy in Indonesia. Consumers in e-commerce are more at risk than merchants or merchants. In other words, consumer rights are very vulnerable in e-commerce, so that consumers are in a very weak bargaining position in ecommerce. Current consumer protection rules fail to protect consumers. e-commerce in various countries in Indonesia. E-commerce no longer has national borders, so the consumer protection laws of each country, such as Indonesia, are not useful enough because e-commerce operates across borders (borderless).